🎡 Wheel of Projects

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Wheel of Projects — click a gondola to view a case study
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Marketing Designs

Social media, posters & campaign work

Peace for All Canada event poster design by Smera Shetty
Peace for All Canada — Event Poster
UW Indian Cultural Association social media post design
UW Indian Cultural Association — Social Post
Instagram story campaign creative design
Campaign Creative — Instagram Story
Portrait photo of Smera Shetty, UX and Product Designer

Hello, I'm Smera!

I'm a psychology and design student with experience spanning product design, UX research, visual design, and human behaviour — across government, startup, and non-profit contexts.

I believe the best design feels inevitable. Whether I'm running discovery interviews or iterating in Figma, I always ask why before I ask what.

Design Tools
Figma Adobe XD Adobe Illustrator Canva
UX Methods
Wireframing Prototyping User Research Usability Testing Accessibility Journey Mapping Design Thinking
Technical
R Python HTML CSS Claude Copilot
Other
Team Collaboration Visual Storytelling Branding Content Strategy Event Marketing

When I'm not designing...

If I'm not deep into a design project, you'll probably find me with a novel in hand, dancing to unwind, or sketching and painting when inspiration strikes. I love exploring new creative outlets — right now I'm picking up Chinese!