🎟 All-Access Credential Pass

Smera Shetty

Product Designer  ✦  Psychology & Design  ✦  Open to opportunities

🎨
✦ All-Access Pass ✦
Smera Shetty
Product Designer  |  Researcher  |  Strategist
🎫 Download Resume (PDF)
✨

Professional Summary

  • ◆ Psychology and design student with a background spanning UX research, visual design, and human behaviour.
  • ◆ Hands-on experience across government, startup, and non-profit contexts in Product Design, user research, wireframing, and prototyping (Figma, Adobe Suite).
  • ◆ Skilled at creating accessible, visually engaging, and cohesive digital experiences.
  • ◆ Strong collaboration, branding, and content strategy skills from design and marketing roles.
🎡

Experience

Jr User Experience Designer / Jr Technical Analyst
Ontario Ministry of Transportation
Jan 2026 – Apr 2026
  • Contributed to UX research and design for the Ontario Exposure Registry, improving accessibility and usability of public-facing government services.
  • Conducted user research (interviews, note-taking, usability testing) and synthesized findings into personas and user journey maps.
  • Collaborated with cross-functional teams in an Agile environment.
  • Led independent research into AI integration within UX workflows; presented recommendations to project leads.
  • Served as Student Lead, organizing team activities and co-leading a hybrid cross-office event across 3 Ontario locations.
View case study →
UX/UI Designer
Kisan4U
Jul 2025 – Aug 2025
  • Worked in a fast-paced startup environment designing an accessible e-commerce platform for farmers and suppliers.
  • Designed and prototyped an intuitive website with clear interface elements, improving accessibility and usability.
  • Conducted user research and usability testing to uncover pain points and refine user flows.
  • Delivered a redesign that strengthened CTAs and enabled faster, easier navigation for low-literacy users.
View case study →
Design & Marketing Intern
Peace for All Canada
Jun 2025 – Aug 2025
  • Designed and scheduled social media posts to promote events and campaigns, increasing engagement.
  • Created promotional materials, including posters, reels, and stories for Instagram and Facebook.
  • Assisted in content planning and strategy for community outreach.
Marketing Coordinator
UW Indian Cultural Association
Aug 2025 – Present
  • Designed and managed marketing content (social media posts, posters, reels) to promote cultural events.
  • Collaborated with the executive team to execute promotion strategies and maintain a consistent brand image.
  • Boosted student engagement through campaigns, content calendars, and live event coverage.
UX/UI Designer
GooseConnect — UX Course Project
Nov 2024 – Dec 2024
  • Designed a prototype app to help Waterloo students build communities.
  • Conducted user research, developed customer profiles, and mapped user journeys.
  • Built an intuitive design in Figma to remove social barriers and promote connections.
View case study →
🎠

Education

Bachelor of Arts in Honours Psychology, Research Intensive Specialisation
University of Waterloo, ON
2023 – Present · Graduating Apr 2028

Relevant Coursework: User Experience, Critical Design Thinking, Research Methods, Cognitive Psychology.

Bachelor of Technology in Artificial Intelligence and Machine Learning
Atlas Skilltech University, India
2022 – 2023

Relevant Coursework: R Programming, Python, Design Fundamentals, Data Visualisation, Data Analysis, Microsoft Excel.

🎪

Skills & Tools

Design Tools
Figma
Adobe XD
Adobe Illustrator
Canva
UX Methods
Wireframing
Prototyping
User Research
Usability Testing
Accessibility
Journey Mapping
Design Thinking
Technical
R
Python
HTML
CSS
Claude
Copilot
Other Skills
Team Collaboration
Visual Storytelling
Branding
Content Creation
Content Strategy
Event Marketing
🎡 All aboard

Ready to collaborate?

Whether you have a role, a project, or just want to say hello — my inbox is always open.

Send me a note Back to the fair →